Trying Out A Tan With The Man Who Sprays Kim Kardashian

Growing up under the influence of programs like The hills and brands like Victoria’s Secret with their preternaturally tanned angels, tanned skin was always the aspiration. In my family, tanning wasn’t so much a byproduct of vacation as the reason for going in and of itself: a competitive sport. But despite my love of a tan bronzer, I never thought to “fake it,” partly out of laziness, but also out of fear of streaked lines, stained sheets, and that stale cookie smell.

Today it seems that all is faking Hailey Bieber recently revealed to her 10 million TikTok followers that she swears by luxury tan‘s Self Tanning Water Spray; Miley Cyrus loves the cult tan brand sweet glow so much so that she became an investor this year. Martha Stewart, an 81-year-old home influencer, tanned before photographing her recent Sports Illustrated swimsuit theme cover The global market for self-tanners, valued at $597 million in 2019, is forecast to be worth $735 million this year, according to Euromonitor International. It’s no longer embarrassing to fake a tan; is of rigor.

“In the realm of beauty, trends come and go, but self-tanning has been gaining momentum in recent years,” confirms Clare Varga, beauty director at trend forecaster WGSN. “Gone are the days when it was associated with unnatural and light results. Today, self-tanning is considered convenient and safe.”

The public image transformation of indoor tanning is due in part to our increased awareness of the detrimental effects of sun exposure, from wrinkles and dark spots to melanoma, but also thanks to formulation innovations and product improvements. in the market. The new mousses, sprays, serums, and even pills are “more customizable and convenient,” Varga says, “with a variety of options for different skin types, color intensity, and more inclusive shades and shades.”

Brando Coleman, Research Analyst at Euromonitor, adds that tanning brands are also increasingly focusing on “de-skinning”, which has led to the addition of additional moisturizing ingredients such as glycerin, hyaluronic acid and squalene. According to Sophie Wayman, beauty director at Farfetchcustomers even use self-tanners instead of makeup to contour their faces overnight,” which is reflected in the increased sales we’ve seen for facial tanning products like chantecaille‘sy Sheer Glow Face Tint by TerryTea to Tan Face and Body Bronzer”.

When I get an email asking if I’d be up for a date with Hollywood’s “spray tan for the stars,” jimmy coco, initially I am undecided. But, for the sake of research, and out of curiosity as to whether I, too, was just a spray tan away from having flawless celeb-worthy skin, I agree.

A tanning guru and pioneer of mobile tanning, Jimmy’s client list includes Heidi Klum, Jennifer Aniston, Gigi Hadid, and Victoria Beckham, and he spray-tanned Kim Kardashian and Olivia Wilde for this year’s Met Gala. “In the beginning, people tanned in the spring before summer or lay in the sun to look good in their dresses. Now everyone gets a tan a day or two before a red carpet event,” he tells me as I strip down to my bikini bottom and throw on a hairnet. I then step into the tanning booth and am led through a series of unusual poses, throwing my feet out and clenching my hands into claws, making sure the tanning nozzle gets into every nook and cranny. After 20 minutes, I’m completely covered in a cool, slightly sticky dew, after which he wipes debris from my fingernails and toenails to prevent staining and dabs on sweat-prone areas like the inside of the elbows and back. off my knees

He smiles as I nervously get out of the booth and look at myself in the mirror. Although at this point the tan is still developing, I am pleasantly surprised to find that it is a caramel brown and not the eerie orange of Lindsay Lohan c2006. My eyes look brighter, my teeth look whiter, and I’ve even done some abs thanks to Jimmy’s contouring magic. “Everyone gets a butt lift, everyone gets every contour,” he tells me. I’m starting to appreciate why it’s LA’s favorite spray tan. For $350 and in less time than a HIIT workout, you can come out not only tanner but more sculpted, too.

They warn me not to shower or exercise for 12 hours and to avoid any oils or scrubs that can remove my tan. “I once tanned Khloé Kardashian, she fell asleep with her hand on her chest and woke up to find that she had left a white mark. I said, ‘Hey, I think the Virgin Mary showed up,’ she laughs.

However, when I get home, I realize I’ve also managed to get some of my tan off where the bra elastic has dug into my skin (I ignored Jimmy’s advice to wear loose underwear or nothing). Luckily, I can pull it off, as it looks like an authentic tanning line, though I’m equipped with Jimmy’s Face & Body Tanning Soufflé in case I need to cover any marks. A moisturizing mousse containing hydrating hyaluronic acid and colloidal gold (£28.89), it comes in five shades and allows you to recreate a Jimmy tan at home, which is ideal for those who can’t fly to LA for a top-up. .

In the days that follow, the spray tan begins to fade into a more subtle golden sheen, the initial chemical odor is noticeably absent, and although my face returns to its natural pale color faster than the rest of my body, my tan remains relatively even and streak-free for about a week thanks to avoiding the gym (a great excuse) and moisturizing religiously (Jimmy recommends using a non-oily moisturizer like shea body butter to extend the life of your tan). I’m beginning to appreciate the allure of the tanning booth—I’ve been complimented on my look, without being told exactly what’s different, and it’s also faded the redness in my spots, eliminating the need for my usual foundation and concealer. “I feel like everyone reacts the same way,” Jimmy says. “Everyone feels so much better when they shine.” Maybe bronze has more fun.

A Jimmy Coco spray tan is $350; Jimmy Coco Sunless Cocooning Face and Body Soufflé range available in five shades, £28.89, jimmycoco.es