Unbelievable Apple Deals Revealed for Prime Day 2023: Save Big on iPads, Apple Watches, and MagSafe Accessories!

it’s no secret that discounts on Apple products are few and far between. Luckily, with Amazon Prime Day officially here, a variety of Apple devices are on sale, including iPads, Apple Watches, earbuds, and more. To help make your shopping experience easier, we’ve rounded up all the best Apple deals below.

Updated on Wednesday, July 12: We’ve added MacBook deals, an iPhone SE, and some more accessories. We’ve also updated links and prices throughout.

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The Beats Fit Pro (9/10, WIRED Recommends) hold the title of Best Earbuds in our guide to the Best Wireless Earbuds for their comfortable fit, great sound, and seamless integration with both iOS and Android. They also feature active noise canceling and decent mics. Equipped with Apple’s proprietary H1 headphone chip, they work like AirPods when used with an iPhone. These work great on Android too—complete with an app that allows you to perform a fit test and customize the controls. 

We don’t have a formal review of them, but WIRED associate editor Parker Hall says the Studio Buds fit better than most buds he’s ever tried. He also likes that they have extremely useful physical buttons on the outside to play and pause audio as well as control noise cancelation. They’ll also stay put in your ears even when breaking a sweat and sound easily as good as Apple’s AirPods Pro.

Some people (myself included) just have the kind of ears that won’t hold earbuds, no matter how well designed. The Beats Powerbeats Pro (8/10, WIRED Recommends) come with over-ear hooks, making them our pick for the most secure fit. They also sound better than Apple’s standard AirPods and get an impressive nine hours of battery from a full charge.

If you’d like more info, check out our Best iPads guide for an overview of every iPad model.

The latest iPad Mini (8/10, WIRED Recommends) is our go-to tablet for travel. It’s small enough to slip into my backpack and fits perfectly on an airplane tray table. With an 8.3-inch display, it’s great for watching movies or reading ebooks, as well as sketching and taking notes with the second-generation Apple Pencil. Equipped with an A15 Bionic processor (the same chip powering the 2021 iPhone 13), it can handle taxing apps and games with ease. It should have enough power to last you for many years. This is also the lowest price we’ve tracked.

We consider the ninth-generation iPad (8/10, WIRED Recommends) the best iPad for most people, considering its price. It’s affordable (even without this discount), and packs a bunch of great features including a 12-megapixel rear camera with support for Center Stage (which keeps you in the frame during video calls), 64 GB of storage on the base model, a True Tone display that adjusts the color temperature to match the ambient lighting in your environment, and a physical Touch ID-enabled home button. And since it’s the same shape and size as its predecessors, all current accessories will work—like the first-generation Apple Pencil and Apple’s Smart Keyboard.

The 2nd generation Apple Pencil is a must-have iPad accessory. You can use this to draw, write notes, or just navigate iPadOS. Unlike the first generation pencil, this one can magnetically attach to compatible iPad models and charges wirelessly while connected. Apps like Procreate turn the iPad and Apple Pencil into a virtual canvas with imperceptible delay.

Read our Best MacBook guide for more info and other options.

Apple’s new Macbooks running on its own silicon have been powerhouses, and this 14-inch Macbook Pro is no exception. It comes with 16 gigabytes of memory and a 512 gigabyte SSD, but the star is the M2 Pro processor. We used this laptop to edit RED Raw video footage, which is one of the heaviest tasks we could throw at it, with no problems. The 16-inch model with the same specs is also on sale starting at $2,299 from Amazon and Best Buy.

The 13-inch Macbook Pro is an odd duck for an Apple laptop. It’s got the speedy new M2 processor and great battery life, but it also comes with the divisive Touch Bar. We mainly recommend this laptop if the Touch Bar is a benefit to you, but if not, you can save yourself some money with a Macbook Air.

The M1-powered MacBook Air (9/10, WIRED Recommends) is our favorite budget MacBook. It’s a few years old by now, but it’s still one of the most powerful laptops you can buy for this price . It’s fast, light, and can make quick work of simple office tasks. It also has an improved keyboard (the one that doesn’t break). The Air can handle some light video editing if the need arises, but if you need more power, spring for one of the newer, beefier options.

Our complete guide to the Best Apple Watches compares every watch model.

We’re only a few months away from Apple’s annual hardware event in September, where the company is likely going to announce the Apple Watch Series 9. But if you don’t need the latest version, the Series 8 (8/10, WIRED Recommends) is a great choice and currently our favorite Apple Watch. It packs an ECG reader, a blood oxygen level sensor, and a heart rate monitor. You can also use the wrist-based temperature-sensing feature to track your skin temperature and (potentially) your periods and fertility. The larger 45-mm version is also on sale for $310 ($49 off). The cellular models are discounted in both the 41-mm and 45-mm sizes, too.

If you don’t need all those aforementioned capabilities of the Series 8, then the second-generation Apple Watch SE is a great option for most people. It can still track important health and fitness features, and with the latest S8 chip, you’ll also get the redesigned Compass app and Crash Detection. It has support for WatchOS 9 too, so you don’t have to worry about missing out on the latest software updates. The larger 44-mm version is also on sale for $230 ($19 off). The smaller version is on sale at Target for $220 ($30 off). Be sure to clip the coupon button.

This is currently our favorite Apple 3-in-1 wireless charger. The T-shaped design is compact, so it won’t take up that much space on your nightstand or desk, and the charging tree suspends two of your devices midair. You can use it to charge your iPhone (at the fastest 15-watt charging speed Apple allows), fast charge the Apple Watch Series 7/8/Ultra, and use the base to charge your AirPods Pro (or AirPods with a wireless charging case) simultaneously all from a single outlet. It’s normally around $150, but was at this discounted price in May and June, so it’s possible that Prime Day won’t be your last opportunity to snag it for less.

Click the coupon button to apply the discount at checkout. Simply stick your iPhone to this adorable little orb and it’ll start charging. On the back, you’ll also find two USB-C ports, two USB-A ports, and three AC outlets. It’s both cute and tidy. The coupon was available a few days before Prime Day, so it could last beyond the event, but it’s a great price nonetheless.

We love this charger. It’s a wireless charging stand when you’re stationary (for your phone and AirPods), and an on-the-go charger when you’re not. Just take the battery pack off the stand and stick it onto the back of your MagSafe-compatible iPhone. The Anker MagGo 622 is discounted to $40 ($10 off) and is a good alternative if you just want a MagSafe power bank, and it has a wee foldable stand built in.

This stand from Satechi is a handy little tool to hang up your headphones, but it adds a wireless charging pad in the base. It even supports MagSafe so compatible iPhones can line up properly. It’s one of our favorite accessories for work from home setups.

iPads don’t come with many ports, but this hub from Satechi adds an HDMI port, MicroSD card readers, two USB ports, and a headphone jack. It also comes with an adjustable stand to prop up your iPad on a desk or table. The whole thing is small enough to toss in your bag, making it easy to turn your iPad into a portable workstation.

The iOttie Velox allows you to magnetically charge your phone in the car without having to worry that it’ll fly off if you hit the curb or stop short. We’ve been using it for a while now and it has yet to fall off. Simply install it into your air vent and you’re good to go. This is also the lowest price we’ve tracked so far.

This is our go-to wall charger for power-hungry machines like the MacBook Pro, but you can also use it to charge devices like the iPhone 14 Pro Max. It comes with three USB-C ports—each with the ability to charge at 100 watts if only one device is connected—and folds up, making it easy to travel with. If you want to charge three gadgets simultaneously, depending on what you’re charging, it’ll charge them at 45, 30, and 30 watts respectively; 58, 30, and 20 watts; or 65, 20, and 20 watts. It’s also at the lowest price we’ve tracked yet.

If you’re constantly on the go and have a tendency to forget to pack chargers for your devices, Apple’s dual USB-C port power adapter is an essential accessory. With two USB-C ports, you can use it to recharge both your iPhone and MacBook simultaneously. Rated at 35 watts, it’s also powerful enough to recharge an iPad Pro, iPhone 14 Pro Max, and more. 

This price is only for the midnight color. The iPhone SE (7/10, WIRED Recommends) is one of our favorites, and it’s the one you should consider if you want to spend as little as possible without giving up on Apple altogether. It’s nearly identical to the 2020 model, with the same 4.7-inch LCD screen with a physical home button, thick bezels around the screen, and Touch ID. There’s no MagSafe accessory system, and the headphone jack is nonexistent, but at least you still get plain ol’ wireless charging. This is also the only iPhone in the lineup without ultra-wideband support, which improves AirDrop and lets you precisely find nearby AirTags.

We only recommend this case for those who really love using PopSockets with an iPhone. It’s thick and bulky, but pushing the grip out will add stability. There’s no MagSafe support so it won’t grip your chargers or stands, but you can still pop the grip out to wirelessly charge your iPhone 14. OtterBox is also offering 40 percent off the standard Symmetry Series cases for the iPhone 13 and iPhone 14 line directly through its website.

This case, exclusively for the iPhone 14 Pro is an alternative to our top pick for best protection iPhone case. It’s rugged and can protect your phone from a number of drops without taking any damage, while still fitting comfortably in your pocket. 

Casetify offers an overwhelming amount of case designs. We specifically like the Impact MagSafe cases, which have chunky bumpers and edges to protect the screen and are also made of plant-based materials as well as upcycled Casetify cases. The Bounce case is another solid choice that feels more rugged but doesn’t add too much heft.

A lot of iPad cases cram in keyboards, trackpads, and other bells and whistles. This one, however, is a simple rugged case with a kickstand. It’s durable enough to protect your tablet, and inexpensive enough to not feel like buying a whole other gadget. There are several variations for different iPad models that are also on sale, so check for the one that fits your iPad.

We’re big fans of the wood case from Mous. It not only looks attractive, but it has strong magnets and a thick, rigid bumper. There’s also a spot to attach a lanyard, if you want.

Are you tired of people glancing over at your display in public? The Glass Elite Privacy 360 will block anyone from seeing content on your screen from the sides. It also feels great and is fairly easy to apply. Our only gripe is that Zagg’s screen protectors are often expensive. But this is cheaper than its previous $25 low in December 2022.

Enter code TOTALPRIME to see the discount at checkout. Totallee’s cases aren’t all that protective, but they are some of the thinnest on the market. It won’t provide you with very much drop protection, but it’s a good case for those who want to keep their phone safe from everyday scuffs. It also won’t add much bulk to your iPhone, which is always a plus.

A good screen protector can help extend the life of your tablet, but this one goes a step further for artists who miss the feel of drawing on paper. The Paperlike cover mimics the texture and friction of sketching paper, adding the kind of resistance that you’re used to from your drawing pad. It’s a little thing, but it can feel so much better for artists who don’t like the feel of drawing on glass.

Apple’s official Magic Keyboard case is pretty expensive, which is why we like Logitech’s Combo Touch case as an alternative. It has a built-in kickstand, and the keyboard is detachable so you can still use the stand without the keyboard. It’s slim and is covered in a satisfying fabric texture. The backlit keys also make it convenient to type in the dark.

This simple USB hub is one of our iPad USB hub picks. It’s incredibly compact for how many ports it packs, roughly the size of a Zippo lighter. Yet it comes with an HDMI port, USB-C port, USB-A port, and a headphone jack. The hub has a USB-C plug that connects directly to the iPad, with no dangling cable.