5 Simple Settings to Consider for Improved Email Deliverability
According to Entrepreneur contributors, email remains a crucial communication channel for businesses, and over 4.6 billion people are projected to be using it by 2025. While email offers businesses a reliable way to communicate transactional messages, it also provides opportunities for generating revenue through newsletters and marketing campaigns. However, to take advantage of these opportunities, businesses must ensure their emails reach the intended recipients’ inboxes and not fall into the spam folder. Email deliverability is not always guaranteed, so it is important to improve your sender reputation to increase the success of your email marketing strategy. In this article, we will explore five settings businesses can consider to boost their email deliverability.
1. Prune Your Email Database
Email marketing campaigns can easily go to spam if sent to outdated or uncompromised contacts, resulting in a low sender reputation. It is important to verify your email list frequently to avoid harming your deliverability score. A good rule of thumb is to pay close attention to your metrics, especially your bounce rate. When more than 2% of your emails are recovered, it’s an indication that your database needs pruning. Consider running your contact list through an email verifier every quarter since about 23% of the average email list deteriorates each year.
2. Segment Your Audience
Email list segmentation helps to identify individuals and groups based on interests, gender, location, and past purchases, among other things. This technique targets subscribers with campaigns that interest them, driving them forward on their buying journey. Though setting up email list segmentation may require a lot of work, it is worth it since on average, open rates are 14.31% higher for segmented and personalized campaigns. This metric together with better click-through rates encourages improved email deliverability.
3. Ask Questions
Asking questions in emails helps to engage and strengthen the relationship with your audience. However, encouraging people to respond to your messages also impacts your email deliverability in a positive way. Inbox providers perceive this as a sign of authenticity. If someone responds to your email, it indicates a willingness to communicate. In turn, there is a higher probability your emails will land in their inbox in the future. To start conversations asking genuinely curious questions on topics that interest both you and your audience.
4. Maintain a Schedule
Set an email sending schedule to increase awareness and familiarity with your brand. Sticking to a schedule builds a trustworthy reputation with your audience, ensuring your marketing approach stands outs. While your marketing campaign may be unpredictable to stand out, your schedule needs to be consistent. Your schedule doesn’t have to mean writing more emails. For example, if you send a weekly or monthly newsletter, try to send it on the same day and at the same time. This enhances both engagement and the deliverability of the email.
5. Scan for Potential Spam Triggers
Before sending your email campaign, make sure it does not look like spam. Factors that can trigger spam include an increased amount of images in relation to the amount of text, using link shorteners, or including broken links and using one spam word in your subject line. Ask your team to take a look at your email before sending it out—test your email deliverability with the help of an inbox tester. These trusted testers can identify potential delivery issues and troubleshoot them to ensure your emails reach the intended target, avoiding the spam folder.
In conclusion, improving email deliverability for your marketing campaign requires considering these five simple settings. By pruning your email database, segmenting your audience, asking questions, following a schedule, and scanning for potential spam triggers, you can increase your email deliverability, boost engagement, improve your sender reputation, and land your emails in the recipient’s inbox.
Additional Piece: The Importance of Personalization in Email Marketing
Email marketing success is heavily reliant on personalization. Making an email recipient feel special, unique, and understood ultimately leads to better engagement and higher chances of conversion. As mentioned in the article, email list segmentation is crucial. Segmenting the audience into exclusive lists creates a more personalized approach, which is generally preferred by 80% of consumers. Personalization should focus on interests, location, and past purchases. Using the correct naming opportunities in the greeting can also create personalized emails, thereby increasing the chances that your recipients will read your message.
Personalization requires data, which you can collect from various sources, including subscription forms, surveys, and purchase histories. Personalized subject lines are also a vital aspect of email marketing as open rates increase by 50% when using personalized subject lines as they make the recipient feel unique and valued.
It is important to note that personalization is not solely about the data collection and usage; it is the entire approach taken towards the recipient. Addressing their needs and providing valuable content positions the brand as a thought leader in the respective field. Personalized emails generate six times more revenue per email than regular broadcast emails. Therefore, creating emails that are tailored to the recipient can yield great results for your business, and providing value in your emails is at the heart of a successful email marketing campaign.
—————————————————-
| Article | Link |
|---|---|
| UK Artful Impressions | Premiere Etsy Store |
| Sponsored Content | View |
| 90’s Rock Band Review | View |
| Ted Lasso’s MacBook Guide | View |
| Nature’s Secret to More Energy | View |
| Ancient Recipe for Weight Loss | View |
| MacBook Air i3 vs i5 | View |
| You Need a VPN in 2023 – Liberty Shield | View |
Opinions expressed by Entrepreneur contributors are their own.
More than 4.6 billion people will be using email by 2025. For businesses like yours, email is still a communication channel. Not only is it more reliable for transactional messages, but it also allows you to increase revenue through newsletters and marketing campaigns.
So many pieces make up the puzzle of effective email marketing. Compelling copy and a beautiful layout help you stand out. But first, you need to make sure your emails are going to the inbox. Email deliverability It is not guaranted — your campaigns can easily go to spam.
Related: 8 Simple Email Marketing Tips to Improve Your Open and Click Rates
To increase email deliverability, improve your sender reputation
So why do certain emails make it to the inbox while others go to spam? It comes down to your sender reputationa score that allows Internet Service Providers (ISPs) to determine if you are a legitimate sender. From the types of emails you send to the engagement they get, everything about your behavior as a sender influences your score.
Here are five simple settings to consider for your email marketing strategy to give your score — and inbox reach — a quick boost.
1. Prune your email database
Outdated and uncompromised contacts harm your email deliverability. When you send emails to fake or non-existent addresses, you are acting like a spammer, so don’t be surprised if your emails end up as spam.
A good rule of thumb is to pay close attention to your metrics, especially your bounce rate. When more than 2% of your emails are recovered, it’s a sign that your database needs pruning. Another good practice is to run your contacts through an email verifier every quarter. keep that in mind about 23% of the average email list deteriorates each year. Email spoilage is natural, but it’s not something you can ignore if you want your emails to make it to your inbox.
Related: 3 Simple Things You Can Do To Build A Healthy And Thriving Email List
2. Segment your audience
Like you commitment plays such a big role in your sender score, increasing your metrics is essential to your email deliverability. Email List Segmentation will help you do just that, allowing you to target subscribers with campaigns that interest them.
Many business owners are intimidated by list segmentation. It involves going through your system and dividing your customers and prospects into specific groups. By using filters like location, gender, interests, or past purchases, targeting allows you to see where each person is on their buying journey and send them content that drives them forward.
Although setting up email list segmentation can be a lot of work, it’s worth it. On average, open rates are 14.31% higher for segmented and personalized campaigns. This key metric, along with better click-through rates, encourages healthy email deliverability.
3. Ask questions
Marketers ask questions in their emails because they want to strengthen their relationship with their audience. But asking questions and getting people to respond to your messages also helps your email deliverability. Inbox providers see this as a sign of trust. If someone responds to you, you are encouraging further communication. So your emails should be in that person’s inbox. — and in other inboxes — in the future.
So, in your next email, how can you start conversations with your subscribers? The best questions come from genuine curiosity, so think of a topic that interests you and your audience. Ask a question and don’t forget to tell people to click answer and answer.
4. Follow a schedule
have a set email sending schedule is another simple change you can make that has multiple benefits. First, being present in your prospects’ inboxes builds awareness and familiarity with your brand. When they need your product, those prospects are more likely to buy it from you, simply because they’ve been hearing from you on a regular basis.
On top of that, sending emails on a schedule helps your reputation. Unlike spammers, who send emails erratically, you have continuous communication with your audience. While your marketing approach may be surprising in order to stand out, your schedule needs to be predictable.
Setting a sending schedule doesn’t have to mean writing more emails. However, if you send a weekly or monthly newsletter, try to send it on the same day and even at the same time. It will help both your engagement and the deliverability of the email.
Related: 4 ways to prevent your emails from becoming spam
5. Scan every email for potential spam triggers
One spam word in your subject line, too many images and too little text, link shorteners or broken links can result in your email that lands in your recipient’s spam folder. So before you hit send, scan your email to make sure it doesn’t look like spam. Ask your team to take a look at it too.
You can go a step further and test your email deliverability with the help of an inbox tester. Trusted inbox testers identify potential delivery issues so you can fix them before it’s too late. It only takes a few minutes to test your email and gain access to this information. Sometimes a simple tweak will get your campaign out of spam and ensure it gets to the inbox.
https://www.entrepreneur.com/growing-a-business/5-simple-tweaks-for-better-email-deliverability/450566
—————————————————-