x says has “delivered a decade of innovation focused on creating an attractive and healthy environment” since the acquisition of Elon Musk. Sure!
Everyone knows that when you think of X, you immediately think of brand security. So, under the publicity of veterans and new X CEO Linda Yaccarino, the social platform is launching a Hail Mary to attract advertisers, who have largely fled X since it was sold to Elon Musk.
X is expanding its partnership with Comprehensive Advertising Science (IAS)That started working with in January to inform advertisers if their ad is placed around inappropriate content. Now, X is testing sensitivity settings, powered by machine learning, that allow advertisers to choose their thresholds for the types of content they want their ads to appear on, and according to a tweet from X owner Elon Musk, advertisers can buy these less desirable ones. “Relaxed” sensibility ad space for less.
“I would advise advertisers not to worry too much about content adjacency,” Musk wrote. “Tesla and SpaceX are not and ‘less desirable’ ad inventory is much cheaper.”
Image Credits: x
In the more conservative environment, brands can reduce adjacency to gore, excessive profanity and obscenity, targeted hate speech, sexual content, drugs, and spam. However, X’s AI moderation tools have proven very unskillful at detecting spam, so it’s a good thing that X claims to “reduce” rather than “remove” the adjacency to said content. Soon, X will add its “relaxed” setting, which offers cheaper ad opportunities while only filtering out targeted hate speech and sexually explicit content.
To be fair, it’s basic economics. If you have more supply than demand, lower your prices… and also lower the quality of your product, I suppose.
The Evolution of X: Focusing on Brand Security
In an industry where brand security is paramount, X has emerged as a leader in creating an attractive and healthy environment for advertisers. Since its acquisition by Elon Musk, X has undergone a decade of innovation, driven by a commitment to providing a secure platform for brands to advertise.
A Hail Mary to Attract Advertisers
Despite X’s efforts, advertisers have largely fled the platform since its ownership change. In response, X is making a strategic move to regain advertiser confidence under the leadership of CEO Linda Yaccarino. This bold initiative aims to attract advertisers back to X and rebuild the platform’s reputation as a reliable advertising channel.
Expanding Partnership with Comprehensive Advertising Science
To further enhance brand security and advertiser trust, X is expanding its partnership with Comprehensive Advertising Science (IAS). This collaboration, initially established in January, is focused on informing advertisers about the placement of their ads around inappropriate content. By leveraging IAS’s expertise and technology, X aims to provide advertisers with greater control and transparency over their ad placements.
Introducing Sensitivity Settings
X is now taking brand security to the next level by introducing sensitivity settings. Powered by machine learning, these settings allow advertisers to define the thresholds for the types of content they want their ads to appear on. This customization empowers advertisers to align their brand with content that resonates with their target audience and values.
In a recent tweet, Elon Musk, the owner of X, emphasized that advertisers should not overly worry about content adjacency. He assured advertisers that Tesla and SpaceX, which are affiliated with X, are not affected by any potential association with “less desirable” ad inventory. Musk’s tweet aims to alleviate concerns and highlight the cost-effectiveness of advertising in these spaces.
Building a More Conservative Advertising Environment
X acknowledges the need for a more conservative advertising environment, where brands can limit adjacency to certain types of content. This includes gore, excessive profanity and obscenity, targeted hate speech, sexual content, drugs, and spam. X’s AI moderation tools, although imperfect in detecting spam, are actively working to reduce exposure to such content rather than entirely eliminating it.
Looking ahead, X plans to introduce a “relaxed” setting for advertisers. This setting will unlock cheaper ad opportunities while still filtering out targeted hate speech and sexually explicit content. By offering this option, X aims to cater to a wider range of advertisers who are more cost-conscious but still prioritize brand safety.
Basic Economics at Play
The decision to introduce sensitivity settings and relaxed ad opportunities aligns with basic economics. When supply exceeds demand in the advertising market, it is crucial to adapt to market conditions. Lowering prices may be a necessary step to attract and retain advertisers. While this could be seen as potentially diminishing the quality of the product, X remains committed to striking a balance between affordability and maintaining a secure advertising environment.
Conclusion
In an ever-evolving advertising landscape, X continues to prioritize brand security as a fundamental pillar of its platform. By expanding partnerships, introducing sensitivity settings, and offering cost-effective ad opportunities, X aims to regain advertiser trust and reaffirm its position as a leader in the industry. The constant commitment to innovation and creating an attractive and healthy environment sets X apart, ensuring the platform remains a reliable choice for brands seeking secure advertising options.
Summary: X, under the leadership of CEO Linda Yaccarino, is making a strategic move to attract advertisers back to the platform. The company is expanding its partnership with Comprehensive Advertising Science (IAS) to enhance brand security and transparency. X is introducing sensitivity settings powered by machine learning, enabling advertisers to choose the types of content they want their ads to appear on. Additionally, X plans to offer a “relaxed” setting that filters out targeted hate speech and sexually explicit content, catering to cost-conscious advertisers. By prioritizing brand security while adapting to market conditions, X aims to regain advertiser trust and solidify its position as a leader in the industry.
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x says has “delivered a decade of innovation focused on creating an attractive and healthy environment” since the acquisition of Elon Musk. Sure!
Everyone knows that when you think of X, you immediately think of closing a tab the twenty-fourth letter of the alphabet pornography Ed Sheeran’s second studio album, X, which peaked at number 1 on the Billboard 200 brand security. So, under the publicity of veterans and new Twitter X CEO Linda Yaccarino, the social platform is launching a Hail Mary to attract advertisers, who have largely fled X since it was sold to Elon Musk.
X is expanding its partnership with Comprehensive Advertising Science (IAS)That started working with in January to inform advertisers if their ad is placed around inappropriate content. Now, X is testing sensitivity settings, powered by machine learning, that allow advertisers to choose their thresholds for the types of content they want their ads to appear on, and according to a tweet from X owner Elon Musk, advertisers can buy these less desirable ones. “Relaxed” sensibility ad space for less.
“I would advise advertisers not to worry too much about content adjacency,” Musk wrote. “Tesla and SpaceX are not and ‘less desirable’ ad inventory is much cheaper.”
Image Credits: x
In the more conservative environment, brands can reduce adjacency to gore, excessive profanity and obscenity, targeted hate speech, sexual content, drugs, and spam. However, X’s AI moderation tools have proven very unskillful at detecting spam, so it’s a good thing that X claims to “reduce” rather than “remove” the adjacency to said content. Soon, X will add its “relaxed” setting, which offers cheaper ad opportunities while only filtering out targeted hate speech and sexually explicit content.
To be fair, it’s basic economics. If you have more supply than demand, lower your prices… and also lower the quality of your product, I suppose.
Want to pay less for your X ads? Just place them next to spam
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