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In the past few months, artificial intelligence (AI) has become ubiquitous. It is a hot topic of discussion since AI-powered Personalized Digital Marketing and business communication Cyber security testing.
Especially generative AI, viz ChatGPT And Bard has seen constant publicity.
But in the deluge of AI coverage, it can be difficult to determine how it relates to your business. And that way you can actually take advantage of it for your own purposes.
Related: Will ChatGPT Become Another Race to the Bottom in Marketing?
In this article, we’ll take an in-depth look at effective strategies for AI, specifically, how you can harness the power of AI for your business communications. Here are five ways to use sophisticated, AI-based tools to streamline your workflow and make your communications more efficient.
Use natural language processing
To start, consider harnessing Natural Language Processing (NLP). These types of AI models are trained to recognize and process spoken and written input from real humans. And to respond in kind.
NLP tools In fact many are already included in business communication suites. For example, if you have a cloud-based business phone service, there’s a good chance it has automated transcription of voice messages or even entire conversations. Some platforms also generate call summaries. It allows anyone looking back at an exchange to understand key points without having to review everything.
Overall, this can save you a huge chunk of time. Transcription, in particular, is a time-intensive process. With the right tools, you no longer have to do the tedious task of transcribing meetings or conversations with unfortunate team members. Instead, you can rely on AI to document your business communications.
Related: How effective employee communication increases productivity
Automate routine business communication tasks with AI
Similarly, you can save a lot of time by automating routine communication tasks.
For example, some Phone systems and omnichannel communication platforms Come with AI routing and assistants. That means customers and calling customers can tell their business in their own words. Then, AI can either handle it directly if it’s a routine matter like scheduling an appointment or providing information on a shipment. Or it can forward the call to the appropriate available agent.
The bottom line? It reduces unnecessary call forwarding and eliminates frustration for customers, who no longer have to deal with an endless round of “press 1 for…” menus.
Another great way to use AI is to carry out routine tasks Conversational chatbots. This frees up your human agents to handle the really complex issues.
Overall, using AI to automate routine workflows can seriously streamline your communications and increase team productivity and customer satisfaction.
Assign AI assistants
Further, you can enhance your business communication with AI assistants. These tools are meant to make life easier for your team members. Communication assistants handle documentation tasks and ensure that all the information they need is always available.
Many of them offer AI assistants, which become especially useful when leveraged together Customer Relationship Management (CRM) Platform, either natively or through integration.
Say one of your agents gets a call from a customer experiencing a problem with a product. An AI assistant will automatically pull customer records from the CRM to put them at the agent’s disposal. Instantly, they will have all the information about the customer at their fingertips. For example, they’ll see the date of purchase and whether the caller has contacted customer support before. As a result, they can hit the ground running instead of having to explain their entire odyssey to the customer from scratch.
Similarly, AI assistants can provide useful hints during difficult customer conversations. As the assistant transcribes and analyzes interactions in real-time, it can detect rising tensions through sentiment analysis. Then, he can give suggestions for communication strategies to the team member in charge, helping them defuse and resolve the situation.
Leverage generative AI for creative workflows
Say you need to create your monthly newsletter. Or you need to write a Twitter thread about the results of your latest special study. Or, say you want to create an Instagram Story about your latest product.
Related: How AI writing tools like ChatGPT can simplify marketing
Generative AI viz ChatGPTDALL-E 2 and Midgerni can significantly speed up these processes.
While you don’t want to rely solely on these tools, they can provide a solid foundation to jump-start your creative workflow. In the stressful world of business communications, drawing inspiration from your back pocket can be invaluable.
Gain in-depth insights from AI analytics
Finally, one way in which you can use AI to level up your business communications is through analytics. AI excels at handling vast amounts of data and uncovering trends and correlations that humans could never pinpoint.
That means AI analytics tools can provide rich, in-depth insights into your customers’ behavior and your agents’ performance.
Using AI, you can Fine-tune personalized digital marketing And find and provide training to your team members that is tailored to their strengths and weaknesses in customer interactions. Plus, you can optimize your resource usage and reduce your overall communications budget.
Take your time to assess which AI tools you currently have at your disposal and which ones you could potentially add and integrate into your workflow. While this may take some time and resources, it is ultimately worth it in terms of enhancing your communication.
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