Nancy Costello with Belle Brush products
After gathering € 7,500 of his hair extension business in Galway, Nancy Costello and Eimar Hough established the Belle Brush, a hair care brand that now appears in international magazines such as Fashion.
It is one of the first small businesses in Ireland to benefit from the use of Tiktok Shop, the electronic commerce function of the social networks that allows companies to sell directly to customers live or through links in their videos.
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