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Flanked by Central Park on the one hand and some of the most expensive real estate in New York in the other, Madison Avenue has long been one of the most desirable strips in Manhattan. Now the established and contemporary jewels are being established, since their popularity as a luxury destination increases again.
For some brands, the mark marks part of a retail expansion in the US., Where the luxury jewelry market will exceed $ 17 billion this year, according to Euromonitor International. “Retail trade in any big city is cyclical, even in Paris, some years you have to be in the champions of the cameras, then everyone escapes and then returns,” says Hélène Poulit-Duquesne, CEO of Boucheron, who opened a store in 747 Madison Avenue last September. “In the last year more or less, [Madison] He has become the access point again, with Hermès moving his flagship [there] and Van Cleef & Arpels opening a boutique. Madison is a place where the richest people in New York come to buy. ”
Foundation
USP: The founder Beth Hutchens uses mythological and classic symbols to instill meaning in her jewels, which often have animals, compasses and celestial motifs in the medallions.
Where: 777 Madison Avenue.
Click: Foundrae.com
Interior appearance: Complementing Foundrae’s flagship ship in Tribeca, the new store is full of a mixture of curiosities and is washed in a bold red, inspired by the famous apartment of Diana Vreeland All -red Park Avenue a few blocks away. The brand’s symbols lexicon also crosses the store: “Not only in the collectible jewelry and our objects, but also nail in the pedestals, sunk on the cement floor with a cinabro felling and hand painted in the Tero, “says Hutchens.
Clientele: Foundrae appeals to the self -conferter who seeks “symbolic and significant jewels.” Jacob Elordi and Cynthia Erivo are fans; Earivo wore the brand’s rings to the Golden Globes.
Better sold: The large -sized personalized radiant heart medallion (from £ 2,865) is the firm of Hutchens, in 18ct yellow gold with Guilloché style beams that radiate from the heart and customizable with up to four letters.
Sophie Balhe
USP: The Danish jewelry Sophie Brahe Brahe creates sculptural jewels, often girls, who play with floral motifs and arches subversively. It is known for its intelligent and unexpected use of pearls and diamond lines that graduate that revolve around the body.
Where: 1000 Madison Avenue, second floor
Click: Sophiebilbrahe.com
Interior appearance: The space brings the best in Danish design to New York, with Poul Kjærholm chairs and a “rare” spider lamp by Poul Henningsen mixed with zebra printing upholstery. “They are high elements of something that is every day for the Danes,” says Brahe Ball about the objects he has chosen for the store. There is also a collection of notable works of art splashes, including two lion sculptures and one relief from The three thanks listening to the Cupid song By Bertel Thorvaldsen.
Clientele: Wait see HTSI The collaborator and resident of New York Laila Gohar testing pearls. Alexa Chung and Katie Holmes are fans of the alphabet rings.
Bestsellers: At one time you could not walk through Copenhagen without seeing women who used Botticelli earrings (£ 1,650) – small clusters of pearls. The Collier Tennis necklaces are also popular (from £ 37,500).
Jessica McCormack
USP: Jessica McCormack, born in New Zealand, based in London, is known for its use of georgian and Victorian techniques and styles, including blackened and buttons configurations, in addition to defending the casualization of diamonds.
Where: 743 Madison Avenue, opened in May
Click: Jessicamccormack.com
Interior appearance: McCormack worked with English restoration architects to recreate the eclectic sensation of his London store in the new space, which has wooden panels, built -in exhibitions and a wide georgian ladder. “We have all the family bits of the townhouse, including art, collectibles, a library and the jewelry gallery,” says McCormack.
Clientele: Gypset slopes (from £ 3,250) have obtained a cult of followers, used by all, from Liv Tyler to Margot Robbie. Wait to see that Zoë Kravitz goes through the brand’s face.
Bestsellers: McCormack is becoming the commitment rings (from £ 2,500; Zendaya debuted his in the Golden Globes), the most popular is the pear and the emerald cut diamonds in the buttons configuration. People also love the necklaces of their ball and the chain (from £ 11,000).
Boucheron
USP: Although founded in 1858, Boucheron is one of the most innovative French maisons of today, with the creative director Claire Choisne turning materials such as denim, aerogel or industrial waste into precious jewels.
Where: 747 Madison Avenue
Click: Boucheron.com
Interior appearance: A fusion of Art Deco from New York and the classic styles of the Boutique’s badge of Vendôme Vendôme, the new store is full of marble arches, maison delisle candlesticks, cocktail chairs and lines that mimic the cuts of Esmeralds. The VIP Hall measures 70 square meters and is designed to evoke the Paris store. The space also highlights the historical links between Boucheron and the United States, including the reproductions of pieces made for Vanderbilt, Astor and Mackay families.
Clientele: Zoe Saldaña and Rachel Weisz have used Boucheron necklaces on the red carpet. Selena Gomez recently wore her pagon feathers earrings.
Bestsellers: The Quatre line, which was launched in 2004, is the most recognizable collection in Boucheron. It combines four recurrent house motifs in a battery, as in the Quatre class ring (from £ 3,810) and the bracelet (from £ 15,950).