World, the biometric identification company better known for its ORB devices of eyeball scan, at an event on Wednesday on Wednesday announced several associations aimed at promoting its records and demonstrating the applications of its technology.
World is associated with Match Group, the conglomerate of appointment application, to verify the IDs of Tinder users in Japan. Through collaborations with Kalshi and the Morpho decentralized loan platform, customers can log in to use their IDs recorded in World. And World plans to associate with a visa to launch the world card, a card that allows users to spend digital assets anywhere that is accepted visa.
Since its foundation in 2019, World, developed by tools for humanity based in San Francisco and Berlin, has raised hundreds of millions of dollars in risk capital and created digital identifications for millions of users. But it has not yet violated the mainstream, partly due to its cumbersome approach to verify the ID.
With these new associations, World chases a broader audience, one that previously could not have considered that their eye balloons scan to verify their “humanity.”
The world card is perhaps the most interesting of the new projects. It is expected that it will be available in the US. At the end of this year, it will connect to the world’s world application and allow users to perform cryptocurrency transactions. The card will automatically exchange Crypt to Fiat when necessary, and potentially offer certain rewards for “specific subscriptions and services.