The new American Express research reveals three key trends on how the United Kingdom consumers plan to prioritize their expense in next year. Surveying 2,000 adultsThe findings include:
- Experience search engine: The British expect a 2025 full of experience, with appetite for attending larger events along with smaller and regular sweets.
- Smart spending: Buyers want more blows for their money, which firmly guides their purchase decisions.
- Small purchases: Consumers plan to continue supporting small and independent businesses.
The New Amoex expense care research asked the buyers of the United Kingdom about their current spending habits and preferences, as well as their intentions for the following year. This survey does not reflect data or expenses of American Express clients.
Hungry Britos of Experience
The love of consumers for large and small experiences, such as restaurants, one -day excursions, welfare activities and festivals will continue in 2025, with almost six in 10 (59%) planning to spend the same amount or more on experiences this year, compared to lasting. About two out of five (39%) say they like to try at least one new experience every year and a similar proportion said they prioritize spending on experiences on material elements (38%).
The Z and millennial generation were the largest cohort that anticipated spending more in this category: more than half (56%) intends to fill their free time enjoying more experiences during 2025, according to the investigation.
Smart expense consumers
The British will adopt an increasingly intelligent approach to their expense, according to the investigation. Half (50%) of all respondents say they will buy alternative retailers if they feel they can get a better treatment in another place, with a third (33%) that indicates that they would be encouraged to do so by specific offers.
Buyers plan to lean in ways to achieve greater value for this year, compared to the last one; Buy pre-loved items, maximize seasonal sales and use payment cards that offer rewards and points on their purchases were among the best classified tactics.
In addition, buyers of the Z and Millennial generation were classified as the most exhaustive when it comes to their research before spending, especially if they plan to buy large ticket items such as furniture. Almost three quarters (73%) of this age group said that they always look for recommendations in advance.
SUPPORT TO BUY CHILD
The investigation showed that the affection for the small companies in the United Kingdom is still strong, with almost two thirds (63%) of consumers believing that it is important to support these companies throughout the year, and not only during seasonal peaks like Small Business Saturday, who in 2024 saw a group of £ 634 million spent on the store and online.
Consumers highlighted several reasons why they would continue to buy small, including the way in which these companies drive the attractiveness of their local main street (53%); the personalized experience they enjoy when buying (50%); and a desire to support their local community (43%).
Dan Edelman, general manager of the United Kingdom, merchant services in American Express, said: “The only guarantee of retail trade is that it never stops, and it is the retailers who best meet the expectations of customers constantly evolving what will succeed. Our research identifies some different priorities that probably influence the behavior of consumer spending in the coming months.
“For small businesses, it is very positive to see continuous recognition and affinity for small purchases highlighted by research. Small businesses are proud of the unique experiences and service they offer, something that clearly attracts consumers. “