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The food pill, which provides a complete meal in a capsule, has long been a basic element of science fiction. Now, mass food producers for thought have an equivalent: innumerable small levage bobets of thought, adapted by artificial intelligence to their interests and aimed at entry trays everywhere.
He thought that leadership was already “a great Swill river” In 2017The last time I complained about its expansion without remeorses. Ah, those intoxicating and innocent days! With the help of the generative AI, it is now a roaring torrent, Malodoro, torrent.
A new book, The ROI of the Leadership of ThoughtBy Cindy Anderson and Anthony Marshall, he defines gender as “evidence -based distinctive intelligence that gives leaders the ideas they need to make better commercial decisions.” Aligue the white documents of the consultancies, the interactive explanatory online and the surveys on current issues, and publication publications on platforms from subsack to LinkedIn.
However, generative AI is helping people produce more and more compound, vaguely plausible publications, messages, power points and infographics.
A search for “AI LinkedIn Post Generator “produces multiple tools capable of producing a false thought leadership at all.” Say goodbye to the annoyance of LinkedIn content creation, “offers one.”[Create] Content that positions it as an expert in the industry, “says another.
We cannot say that we were not warned. At the beginning of 2023, shortly after Chatgpt threw himself into nature, the technology businessman Phil Libin observed that “the cost of generating very convincing lies has fallen to zero.”
The majority of those who call themselves the thought leaders would resist the seller of falsehoods Calvas. But he thought leadership It generates a return of investment: Anderson and Marshall calculate an average of 156 percent, “16 times more effective than traditional marketing approaches.” You do not have to accept exact calculations to know that if the cost of producing such ideas falls, performance will increase.
It is not surprising that Anderson, who works for the producer of the Piece of Thought, the IBM Commercial Value Institute, mocks the publications generated by AI as “false thought of thought.” A large language model “can’t create new ideas and can’t create data,” he told me. “We do tests all the time, using AI to write things that we would normally do, and I am still faster.”
She and Marshall say that opinion leaders must be credible authors, offering convincing ideas and usable recommendations based on reliable investigation. Even if it is essentially marketing, they say that the leadership of thought should be free of “open commercial messages.” The hearing for this content should also be considered demanding: Anderson and Marshall surveys suggest that higher leaders spend almost three hours a week by ingesting this type of content, 50 percent more in the last 18 months, of only five sources on average.
However, it will be difficult for many possible influencers to resist the temptation to go beyond these guidelines, especially with the help of a generative assistant of the generative generative always present.
AI is already threatening at a lower level of ghost writers, They told me recentlyBecause business leaders hungry for influence can incite it to create a short book with their name on the cover. If you take a weekend for a bot to fill a hard back, imagine how quickly AI can help them forge a reputation as viral thinkers in social networks.
The most scrupulous authors should consider the use of AI to adapt and amplify its content, according to The ROI of the Leadership of Thought. Once his credible and original ideas are lists, with applied ethical governance and ethical railings, AI could help “create tens, hundreds, perhaps thousands of individual hyperpersonalized views,” says Anderson, turning the same broad thoughts into customs customary to individual receptors.
At the other end of the production line, I imagine the recipients pressed for the time that their own tools of AI apply to this unstoppable extrusion of ideas, cutting and dividing them into increasingly displarable summaries.
Something has to give, and maybe science fiction has some clues about how to stop the vicious circle. Instead of food substitutes for the size of a pill, the wonderful drugs of this century limit our hunger for unnecessary calories. Why not an ozempic to suppress our appetite to produce and consume junk food by AI thought? That is something worth thinking.