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Only in Los Angeles could talk about coffee comparison and become plans for a 30 -piece fashion collaboration. But when the journalist turned into a designer JJ Martin described his struggles with the denim for his brand based in Milan The fold A LELLA BECKER, co -founder of the denim brand of the MotherThings moved quickly.
The couple already knew through Becker’s husband, and Martin’s parents and Becker’s in -laws had shared a duplex in southern California in the 1960s, then both moved to the palisades. The two women also shared mutual admiration for the brands of others (“it is widely known that the mother’s jeans give you the best butt,” Martin trusts). The collaboration “developed very naturally,” says Becker.
The starting point for “Ciao Mamma”, for sale as of March 13, was a meeting of the shared vintage inspiration of the brands. The collection of silk, cotton and denim separates retro references, both in vibrant colors and prints, but also in details such as the style patches of the 70s sewn in a pair of very short clicks of denim. “In the past, if you had a hole in your jeans, you sew a patch. If I had 12 holes, I had 12 patches, ”says Tim Kaeding, another mother’s co -founder.
The two brands worked on their own specialties: the Doublej focused on fluid skirts and silk dresses, all of which are manufactured and manufactured in Italy, while the mother designed and made the shirts and jackets of denim, jeans and shorts, with italics of Italy and turkey, and clothing made and embrocedered in California. “The is the capital for the manufacture of muds,” says Kaeding. Mother maintains her commitment to the site of the place: last year she sent 1.4 million pairs of jeans, with 85 percent of sales to US customers. UU. For Doublej represents 50 percent of its market, with Europe with 35 percent, and particularly strong growth in the United Kingdom.
The Bestsellers predicted will be the jeans to the ankle (£ 320) with an orange red dragonfly print: “The first time we have made a print on denim,” says Kaeding, and the red silk dress XX (£ 770) with faces of women who merge in a kaleidoscopic way. Martin also included a dress dedicated to Becker. “I said: ‘Honey, what do you want to use?’ Because in each collection I like to dedicate a dress to one of my girlfriends. “Becker’s address was a midi dress, with Ruching at the waist.” It’s very sexy, “Martin says with approval.
The Doublej X Mother XX Dressed in Mamma Print, £ 770
The double Tomcat Roller Jeans fold, £ 420
However, both brands are still dealing with the devastation caused by forest fires of January. “It’s gloomy,” says Becker, who lives in Las Palisades “south of the sunset; all north of that was burned.” Martin tells by exploding in the mid -business when her brother sent a text message with the news that her childhood house had been burned on the ground. “It was traumatic, and I felt it from Italy. My heart is with the people who really live there. Doublej had to open their first stores in the United States at neighboring facilities in Pacific Palisades, sharing a wall, when the fires destroyed both stores the week that Mother was due to Soft Open.
Since fires are just an element of a depressing news cycle, Martin says there has never been a better time to use a large and bold color. “Color can transmit energy,” she says. “If I am walking down the street with a crazy sweater, people tend to stop and smile. It is surprising that with what you adorned you can be that positivity transmitter. “
The fold x mother ciao mamma! Capsule will be available from March 13 exclusively in Net-A-Porter, Harrods, Bon Marché, Apartublej.com and Motherdenim.com. Prices vary from £ 90 to £ 1,150