Title: Revolutionizing Women’s Health: The Rise of FemHealth Insights
Introduction
FemHealth Insights, co-founded by Jillian Levovitz and Dr. Brittany Barreto, has emerged as a leading startup in the field of women’s health. Recognized by NC TECH as one of the Top 10 Startups to Watch of 2023, FemHealth Insights aims to tackle the historical issues of exclusion and underrepresentation of women in medical research. Through their comprehensive market analysis and database, the team at FemHealth Insights is striving to advance women’s health innovation, and ultimately bridge the gaps in understanding and treatment between men and women.
The Gender Gap in Medical Research
Historically, medical research has largely excluded women, relying on male-only studies and the erroneous belief that what works for men will also work for women. However, the consequences of this gender bias have been severe. Diseases and medications affect women differently due to biological and other sex-specific differences. Shockingly, between 1997 and 2000, eight out of ten medications recalled in the US market had side effects primarily or exclusively experienced by women. Furthermore, American women suffered over two million drug-related adverse events between 2004 and 2013, compared to 1.3 million for men.
Addressing the Women’s Health Gap
Dr. Brittany Barreto, the Chief Innovation Officer of FemHealth Insights, is determined to improve healthcare for women through comprehensive analysis and understanding. Her vision is to bring women’s health care on par with men’s health care, recognizing the significance of how women’s health impacts not only themselves but also the health of their unborn children, their communities, and the employees of their companies. By providing personalized consulting, market analysis, and direct access to the community of FemTech founders, FemHealth Insights is actively working towards creating positive changes in women’s health.
Women’s Health Perspectives and Comprehensive Analysis
Based in Raleigh, Women’s Health Perspectives serves as the market research arm of FemHealth Insights. Its primary objective is to generate comprehensive insights into the women’s health landscape. By understanding market values and identifying areas for improvement, Women’s Health Perspectives empowers business leaders to make informed decisions regarding investments, partnerships, and research in women’s health. Leveraging their extensive database, which includes data from over 1,600 FemTech and FemHealth companies, the platform allows users to access crucial financial, intellectual property, regulatory, and research information.
Jillian Levovitz – CEO and Data Analysis Expert
Jillian Levovitz, the CEO of FemHealth Insights, brings a wealth of experience and expertise to the team. Prior to joining the startup, Levovitz launched OcciGuide, a medical device used in the emergency care setting to treat migraines, a condition that disproportionately affects women. Her entrepreneurial journey in the healthcare industry led her to cross paths with Dr. Barreto, culminating in their collaboration for FemHealth Insights. Levovitz is responsible for leading data analysis and managing the more technical and strategic aspects of the company’s operations.
Unleashing the Power of the Database
FemHealth Insights has developed a unique database that serves as a valuable resource for understanding the FemHealth landscape. The database contains over 130 health tags and 108 product labels, allowing for targeted and specific searches related to women’s health. Focusing on breaking down broad categories, such as “maternal health,” has proven to be more effective in generating meaningful insights. The platform caters to various users, including pharmaceutical companies, venture capitalists, late-stage women’s health companies, private equity firms, and universities, assisting them in their research, partnership, and investment endeavors.
The Power of FemHealth Insights’ Offering
With an annual subscription and a monthly subscription, FemHealth Insights ensures affordability and convenience for its users. Customers have reported that it is significantly easier to find relevant companies and information in their database compared to other platforms like Pitchbook, highlighting the efficiency and value the platform offers. By the end of this year, FemHealth Insights aims to scale its operations by selling more licenses for its platform. Through its comprehensive database and analysis, FemHealth Insights endeavors to catalyze positive changes, advancements, and investments in women’s health.
Expanding the Impact of FemHealth Insights
The recognition and accolades received by FemHealth Insights from organizations like NC TECH testify to the significant progress made in the field of women’s health. However, Levovitz acknowledges that there is still much work to be done. She believes that improving women’s health is vital not only for women but for the health of all individuals, communities, and businesses. FemHealth Insights is leading the charge to ensure that women’s health is no longer underserved, underfunded, or undervalued.
Summary
FemHealth Insights, led by Jillian Levovitz and Dr. Brittany Barreto, is revolutionizing women’s health through their market research startup, Women’s Health Perspectives. Recognized as one of the Top 10 Startups to Watch of 2023, FemHealth Insights is working to address the historical exclusion of women in medical research and provide comprehensive analysis to advance women’s health innovation. Their unique database, encompassing data from over 1,600 FemTech and FemHealth companies, offers a powerful tool for business leaders, pharmaceuticals, and investors seeking to make positive changes in women’s health. By improving women’s health, FemHealth Insights aims to improve the health of everyone, emphasizing the importance of parity in healthcare for women.
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Historically, medical research excluded women.
Male-only studies were justified by the (erroneous) belief that what worked for men would work for women—And women today continue to pay the price for that mistake. Because of biological and other differences between the sexes, diseases and the medications used to treat them affect women differently than men.
Between 1997 and 2000, eight out of 10 medications that were removed from the US market were recalled due to side effects that occurred primarily or exclusively among women. American women also suffered more than two million drug-related adverse events, compared to 1.3 million for men, between 2004 and 2013.
With your market research startup Women’s health perspectives, Dr. Brittany Barreto aims to advance women’s health innovation through comprehensive analysis. The women’s health industry has been underserved, underfunded, and undervalued.
“I want women’s health care to be equivalent to men’s,” Dr. Barreto said.
Based in Raleigh, Women’s health perspectives helps business leaders better understand market values and create positive changes in women’s health, whether through investments, partnerships or research. Offers personalized consulting, market analysis, direct access to the community of FemTech founders and more. (We previously wrote about Barreto last October for one of her other projects, FemTech Focus).
Dr. Barreto said improving women’s health means improving the health of everyone, including a woman’s (potential) unborn children, her community and the employees of her companies. Companies are starting to realize that getting women into leadership roles is great, but “none of that will matter if the women are sick or dead.”
Last month, NC TECH named FemHealth Insights as one of its 10 Startups to Watch for 2023 among North Carolina startups. It was also one of 23 startups from across the state selected as semifinalists for the fall cycle of NC IDEA’s $50,000 SEED grants.
In June, Dr. Barreto, along with experienced healthcare executive Jillian Levovitz, who is the startup’s CEO, launched the first and largest database with the latest data from more than 1,600 FemTech and FemHealth companies . It has more than 30,000 data points.
“The purpose behind the software and the database is really to motivate more capital and momentum and industry partners toward women’s health,” Dr. Barreto said. She serves as the company’s chief innovation officer.
Companies included, ranging from pre-IPO to post-IPO public companies, are across healthcare verticals and product types with key financial, intellectual property, regulatory and research information.
Levovitz, the CEO, is in charge of the more technical and strategic side of the company, leading data analysis.
Before joining the team, Levovitz launched a medical device called OcciGuide, the first device used in the emergency care setting to treat migraines, a neurological condition that disproportionately affects women. Being in the same space, she and Dr. Barreto kept meeting each other. She even appeared on Barreto’s podcast, FemTech Approachto talk about OcciGuide.
Joining FemHealth Insights has been an incredible and positive experience for her, Levovitz said. It is encouraging to see the progress made in improving women’s health, but there is still much to be done.
Levovitz also helped develop the startup’s unique database tagging system.
The FemHealth Insights database contains more than 130 health tags, such as infertility or hot flashes. Additionally, there are 108 product labels, such as wearables and hormone tracking, all specific to women’s health.
Dr. Barreto said they found that breaking down broad categories, such as “maternal health,” which refers to a woman’s health from egg fertilization to one year after giving birth, is more effective than grouping too much together.
Whether you are a private equity firm conducting market research or a late-stage women’s health company seeking partnerships, you can seamlessly evaluate the FemHealth landscape and use the database for your specific needs. The platform’s customers are primarily pharmaceuticals, along with venture capitalists, late-stage women’s health companies, private equity firms, and universities.
“You can search these terms in our database and find exactly which companies you need to search for,” Dr. Barreto said. “Investors have told us that it is 20 times easier to find companies in our database than in Pitchbook.”
FemHealth Insights offers an annual subscription that saves users $5,000 and a monthly subscription for $1,829. FemTech founders, however, get a 98% discount.
By the end of this year, the FemHealth Insights team aims to sell more licenses for its platform. They also hope to demonstrate that the power of their database will serve and improve women’s health.
FemHealth Insights Provides The Data To Empower Women’s Health Innovation
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