Lancia Plans to Reintroduce Electric Flagship in 2026

In a recent announcement, Lancia, the historic Italian brand now part of the Stellantis group, revealed its plans to launch an electric flagship model in 2026. This comes as part of Lancia’s brand revival strategy, which includes the development of three electric vehicles, a redesigned Ypsilon, a modern delta, and the new flagship.

A New Era for Lancia

For years, Lancia has been known for its single model, the Ypsilon, a small car based on the Fiat 500 platform and first introduced in 2011. However, with the backing of Stellantis, the brand is set to undergo a major transformation.

The first of the new electric offerings from Lancia will be the redesigned Ypsilon, which is expected to debut in 2024. This model will offer the option of hybrid or fully electric power. Following the Ypsilon, the flagship model will arrive in 2026, followed by the new Delta in 2028. Both the flagship and the Delta will be exclusively powered by electricity.

The Lancia Flagship: A Reflection of the Brand’s Heritage and Future

The upcoming Lancia flagship, rumored to be named Aurelia after a series of iconic models launched in the 1950s, represents both the brand’s rich heritage and its future direction. Described as a “fastback” model, the flagship will measure 185 inches in length and will be built on the Stellantis Half STLA Modular platform for electric vehicles.

This platform, introduced by Stellantis two years ago, is designed for compact and mid-size vehicles and offers both front- and all-wheel drive configurations. With battery capacities up to 98 kWh, it is estimated that the flagship will have a range of up to 370 miles, depending on the application. The power output is projected to range from 214 to 382 horsepower.

Production of the flagship model will take place at the Melfi plant in Italy, which currently produces the aging Fiat 500X and Jeep Renegade and Compass models. This move symbolizes Lancia’s commitment to revitalizing its presence in the automotive market and positioning itself as a leader in electric mobility.

The Influence of Lancia’s Pu+Ra HPE Concept

Industry insiders speculate that the design of the Lancia flagship will draw inspiration from the Pu+Ra HPE coupe concept, which was unveiled by the brand in April. The concept featured a distinctive wedge shape and incorporated round elements for the taillights, as well as a Y-shaped motif at the front that resembled daytime running lights. This design language could provide a glimpse into the future styling direction of Lancia’s upcoming electric models.

European Focus and Market Positioning

It is important to note that the new Lancia models, including the flagship, are primarily intended for the European market. Currently, the brand does not have plans to bring these vehicles to the United States.

This focus on the European market allows Lancia to tailor its products and marketing strategies to the unique preferences and regulations of the region. By concentrating on a specific market, Lancia can position itself as a distinctive and desirable brand within Europe’s growing electric vehicle market.

An Electrifying Future for Lancia

With the introduction of its electric flagship in 2026, Lancia is set to embark on a new chapter in its storied history. The brand’s commitment to electric mobility reflects the global shift toward sustainable transportation and showcases Lancia’s dedication to innovation.

As the automotive industry continues to evolve, Lancia’s revitalization serves as a testament to the brand’s ability to adapt and thrive in a rapidly changing landscape. With its lineup of electric vehicles, Lancia is poised to make a significant impact in the market and solidify its position as an industry leader.

Summary:

Lancia, the historic Italian brand now part of the Stellantis group, is planning to launch an electric flagship model in 2026. This move comes as part of Lancia’s brand revival strategy, which includes the development of three electric vehicles. The flagship will be accompanied by a redesigned Ypsilon and a new Delta, both of which will also be exclusively electric-powered. The flagship, expected to be named Aurelia, will measure 185 inches in length and will be built on the Stellantis Half STLA Modular platform for electric vehicles. Production will take place at the Melfi plant in Italy. Lancia’s focus is primarily on the European market, with no plans for the new models to be introduced in the United States. The launch of these electric vehicles signifies Lancia’s commitment to innovation and sustainability, positioning the brand as a leader in the evolving automotive landscape.

An Electric Renaissance: Lancia’s Bold Reinvention

Lancia’s announcement of its plans to reintroduce an electric flagship model marks a pivotal moment in the brand’s history. After years of stagnation, Lancia is seizing the opportunity to reinvent itself and establish a prominent position within the rapidly expanding electric vehicle market.

By focusing on electrification, Lancia is embracing the future of mobility and demonstrating its commitment to sustainability. This strategic shift aligns with the growing global demand for eco-friendly transportation options and positions Lancia as a forward-thinking brand that is in tune with consumer preferences.

Furthermore, Lancia’s decision to develop a range of electric vehicles is a testament to the brand’s determination to regain its former glory. By expanding its product lineup and investing in cutting-edge technologies, Lancia aims to attract a new generation of customers while retaining its loyal fan base.

To achieve this ambitious goal, Lancia’s approach centers not only on technological advancements but also on design innovation. The brand’s emphasis on sleek, modern aesthetics will undoubtedly captivate consumers who prioritize style and sophistication. The anticipated influence of the Pu+Ra HPE concept on the flagship model’s design signals Lancia’s commitment to distinctive, eye-catching aesthetics that set the brand apart from its competitors.

While Lancia’s initial focus is on the European market, the brand’s resurgence could have ripple effects across the global automotive industry. As other manufacturers witness Lancia’s successful transformation, they may be inspired to embrace electrification and strive for similar reinventions. This, in turn, could accelerate the adoption of electric vehicles worldwide and drive the industry towards a more sustainable future.

In conclusion, Lancia’s reintroduction of an electric flagship model represents a pivotal moment for the brand and the automotive industry as a whole. By embracing electrification, Lancia is poised to revitalize its image and establish itself as a major player in the evolving electric vehicle market. Through bold design choices and a commitment to sustainability, Lancia is paving the way for a new era of automotive excellence.

Lancia provided the first details on Thursday about an electric flagship planned for 2026.

The historic Italian brand, today part of the Stellantis group, has languished for years with a single model, the Ypsilona minicar related to the Fiat 500 and on sale since 2011.

Backed by Stellantis, Lancia is developing three electric vehicles as part of a brand revival, including a redesigned Ypsilon. a modern deltaand the new flagship.

The new Ypsilon will arrive first. It is planned for 2024 and will offer the option of hybrid or electric power. It will be followed by the flagship in 2026 and the new Delta in 2028, both purely electric-powered.

The flagship, which could be called Aurelia, a name taken from a series of Lancia Launched in the 1950s (and a Roman road), Lancia has described it as a “fastback” that measures 185 inches long and travels on Stellantis Half STLA Modular platform for electric vehicles. Production will take place at a plant in Melfi, Italy. Currently, the plant houses the aging Fiat 500X and Jeep Renegade and Compass.

The STLA medium is one of four highly modular EV platforms announced by Stellantis two years ago. It is designed for compact and mid-size vehicles and made its debut in September in the Peugeot e-3008 compact crossover. Vehicles based on the platform will come with front- or all-wheel drive and batteries with a capacity of up to 98 kWh, which Stellantis estimates will offer up to 370 miles of range according to the EPA, depending on the application. The power will range between 214 and 382 HP.

The design of Lancia’s flagship will probably share elements with Lancia’s Pu+Ra HPE coupe concept presented in April. The concept featured a wedge shape with round elements for the taillights and a Y-shaped motif at the front that looked somewhat like daytime running lights.

Don’t expect any of the new Lancias to come to the United States, as the brand is completely focused on the European market at the moment.