Mavo // Shuttersock
More than 60% of small businesses choose online trade insurance
The speed and convenience are promoting the owners of small businesses to be digital with their commercial operations, including small businesses. And a recent survey shows that they are increasingly resorting to digital platforms that allow them to investigate, compare and buy coverage without an agent and 100% online.
NEXT He survey 1,500 owners of small businesses nationwide in January 2025 to better understand this change in how they buy insurance. This is what the survey found.
61% of small businesses buy online commercial insurance
The old ways to buy commercial insurance, meet an agent in person or by phone, are becoming less desirable for employed business owners. And digital methods, such as buying 100% online or adding insurance through online payroll and financial services, are King.
More than half of the respondents, 61% in total, now report that they are buying directly through an insurance company or through a financial service. This inclines the scales about 40% that reports that they are still using traditional runners or agents.
A Global PWC survey Inform similar results. He found that 48% of small businesses prefer to buy online insurance. Half of respondents buy online insurance directly from the company, while 28% use comparison sites or applications. Only 10% said they would use a corridor or agent website.
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One in four business owners online business insurance research
The owners of small businesses are becoming more bricoiled in learning about their commercial insurance needs.
The Next Survey revealed that 24% of the participants (approximately one in four) investigated online before buying coverage for their business. Only 17% were based on an insurance agent to obtain information on what types of insurance they require.
To address this change, insurers must update their digital presence and educational resources, and develop guides to help business owners make informed decisions.
Those who direct their own business were also based on some other channels for learning, including friends, families, mentors and colleagues (13%), as well as professional groups, commercial associations, business schools and learning programs (each one source of valuable information for 8% of respondents).
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Three -Way Division why people ensure their small businesses
The motivation to buy small businesses falls into three cubes quite uniform for survey participants. Three main reasons to buy and buy highlights, including:
- Legal compliance (22%): Some business owners choose to buy the least amount of insurance necessary; Just enough to maintain the law.
- Maximum protection (21%): These owners want the greatest amount of insurance protection they can pay against multiple risks. They tend to invest in a wide insurance portfolio.
- Selective risk coverage (21%): An equal number of small businesses of small businesses prioritize only policies to safeguard their operations against specific risks.
The results suggest that insurers must offer flexible and personalized insurance solutions that adapt to variable priorities, budgets and appetite of the risks of small businesses. A unique commercial insurance model for all simply does not work.
Interestingly, and according to Above results of the following surveyAlmost approximately one third of those requested (36%) feel that they do not need small businesses in the workplace.
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The business insurance knowledge gap, and the coverage gap, persists
The next investigation repeatedly discovered that small businesses do not know enough about their insurance needs for small businesses and lack the coverage they require.
We find previously that 90% of small businesses lack confidence in the adaptation of their insurance. And 96% of the owners could not demonstrate a basic understanding of General Civil Liability InsuranceOne of the most common policies sought by those who have a business.
Other Restaurant Owners Research Survey Previously made in 2025 he found that 38% lacked insurance in 2025, compared to 29% of the previous year.
Our most recent data show that 36% of respondents feel that small businesses insurance is unnecessary, which highlights insufficient consciousness of the risks and coverage benefits.
This significant knowledge gap leaves small businesses vulnerable to unexpected risks and liabilities.
5 tips to make the most of small businesses insurance
According to what we have learned in the field, small businesses must take measures to ensure adequate coverage for their needs.
Use these five tips to guide you:
- Trust digital tools. Use online resources to compare business insurance policies and obtain personalized contributions that fit your needs.
- Request a personalized policy. Do not satisfy the generic coverage. Personate your policies and request flexible options to coincide with your specific risks. Do not pay for the coverage you don’t need.
- Search for transparency. Request clear and simple explanations of the insurers regarding the terms of the policy, prices and claims processes to avoid gaps and surprises.
- Understand your risk exposure. Look for coverage beyond the legal requirement. Perform a risk assessment To define the appropriate coverage level for your business, location and work you do.
- Prioritize education. Search for insurance that offers educational tools and guidance to simplify insurance decisions.
This story It was produced by NEXT and reviewed and distributed by Stacker.