In his most recent plea, “to make America well again”, Secretary of the US Health and Human Services Robert F. Kennedy Jr. is ready to start an expansive advertising campaign to influence the habits of the Americans.
In a document that was preserved by NBC NewsKennedy’s department describes a four -year campaign “Nake Back Your Health”. According to someone who reported, NBC reports, it could cost around 20 million US dollars in labor costs alone.
This comes only a month after the secretary claimed “more with less. “” “He announced the department extensive budget cuts and threatened thousands of jobs and the daily activities of long -standing agencies such as: Medicare.
The campaign will employ a PR company and use 30 employees to create the ads that run in five networks three times a day.
“The strengthening of the Americans with the knowledge of making healthy decisions is of central importance for the mission of HHS. Our upcoming advertising campaign is both an investment in the well -being of our nation and an obligation to make America well again,” said an official in an explanation. “While HHS has not disclosed specific costs for the initiative, the competitive RFP process should ensure that the funds are used carefully and achieve the greatest investment return for the American population.”
The campaign corresponds to the secretary’s agenda to eat chronic diseases due to healthy lifestyle such as eating, training and managing stress. According to the document, the campaign will encourage people to “commit” a healthier lifestyle through “clean food” and “spiritual growth”. According to the NBC, however, no financing for improving health literacy or improving health literacy or greater food is mentioned more accessible.
This story was originally on Fortune.com
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