UBS Bank creates videos with realistic AI versions of your analysts that you can share with customers in addition to the research notes it is distributed by it.
Swiss bank started the project at the beginning of this year and would like to increase the use of AI to assign its analysts more productive projects.
The video company, which is carried out with Openai and synthesia models, already has over 36 analysts (out from 720via UBS ‘website) and plans to arrange the ability worldwide Assets.
“There are two drivers for this: the customer driver and the efficiency driver … it helps them Finance times In an interview published on Monday.
Creating a video begins with the digestion of the reports of the analyst and creating a script. The UBS -Analyst then signs the script before it is made into a video.
A UBS spokesman said that the process was easy, especially when analysts are busy and that the feedback was positive overall.
“We already had situations in which the analyst meets the streets of the street, but thanks to the AI functions, we were able to generate, check and approved a video script based on your research note, use the avatar to record the video and then publish it to customers,” said the spokesman.
The technology, which imitates the similarity of real people in videos, has pushed ahead and sometimes concerned when used to create AI -Deepfakes.
At the beginning of this year, an undesirable video clone of the well-known marketing analyst Michael Hewson appeared as a Facebook ad. The times reported. The Deepfake video has thrown the audience to join a WhatsApp group for stock accounts that could offer “massive profits” in just two months.
Other cases of ai-generated videos that have misused the similarity of famous personalities Basic wave of support So that the AI legislation complied with the use of Deepfakes.
However, the positive applications of AI caused the introduction in the financial industry climb. It now has different functions that improve efficiency and open up new resources for the company and its customers.
The UBS Bank, based in Zurich, is careful with how to manage her AI video rollout. Each clip has a liability exclusion at the lower reference to the viewers that the content of AI is generated.
The analysts choose to appear in such videos, which are mainly made to share research with existing customers in an increasingly popular, uncomplicated format.
“We publish around 50,000 documents a year. [but video production] was repaired to around 1,000 a year because this is basically our studio capacity. But the number of views on these videos has increased dramatically, ”said Solomon.
This also means that the bank plans to create more with AI-generated videos of analysts that complement research documents and videos with live analysts.
UBS ‘Video subordinate is still in the early days, but if it turns out to be successful, other banks could encourage them to use the time of their analysts in a similar way.
This story was originally on Fortune.com