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Rolls-Royce is willing to indulge the whims of any customer with enough money. That includes painting a Ghost sedan a decidedly non-standard color.
The automaker recently unveiled a pink Ghost for an internet personality, best known for her @ChampagneRose Instagram account. The car is finished in a bespoke shade of pink called, appropriately, Champagne Rose, and was developed specifically for the buyer. It will be reserved for your exclusive use, according to a Rolls-Royce.
The creation of the car shows how much time Rolls is willing to put into custom build requests. The client spent four days testing Rolls’ line of vehicles, then put together a “mood board” of hundreds of color samples which was sent to Rolls’ custom department. That eventually came down to 30 paint samples, from which the final color was selected.
The exterior is matched by pink leather upholstery, which took six months to develop, including testing to ensure the pink hue wouldn’t fade in the sun. The interior also features pink wool carpets and piano black accents.
Rolls-Royce Ghost in Champagne Rose
The divider between the rear seats has a painted rose motif that required several days of prototyping, while the final design required 14 hours to complete, according to Rolls. The rose is echoed in the Ghost’s built-in picnic tables, each requiring 5,500 individual stitches and more than 30 hours of labor. Ultimately, the rose design was incorporated into the Starlight Headliner, which features 1,132 fiber optic lighting elements that simulate a night sky.
This is not the first pink ghost. In 2013, Rolls painted a previous generation Ghost Pink as part of a program to building support for breast cancer care. In 2017, car collector Michael Fux also commissioned a Rolls-Royce Dawn in his signature fuchsia.
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