The sale of Xiaomi Corp. Electric Vehicle in China has hit a blow since March after a fatal car accident and misfortune with regard to the marketing of a version of his car.
The orders for the Xiaomi Su7 sedan fell to around 36,000 units in April. “This trend stretched to May,” said Auto -Analysten from Bin Wang.
According to the investment bank, deliveries with a defeat in the past four weeks from 7,200 in the third week of April also suffer from only 5,200 units in the second week of May.
According to local media reports, more than 300 people would like to cancel their SU7 Ultra EV orders for incorrect advertising on the design of the vehicle of the vehicle. That was the latest surprise for Xiaomi after a fatal crash with one of his Su7 sedans killed three people at the end of March.
The Report of Deutsche Bank quoted the accident for several reasons for the decline in sales and the “recent dispute over the optional carbon fiber front hood” for the racing car version of the SU7, which argued consumers, only two holes and some plastic structures and not the promised air channels to improve aerodynamics and cooling.
The Xiaomi shares in Hong Kong slipped by 1.4% on Thursday and made the profit to around 44.6% this year.
Citi research data show that since the beginning of the year, when sales are usually slow, orders for the SU7 sedan rose from 53,000 in February to 83,400 in March. But in April a severe decline fell to 35,600 one month after the accident. The retail turnover now fell from 29,200 in March to 27,200 a month later.
Bloomberg reported in April that Xiaomipushed back the debutFrom his first sports vehicle of the Yu7.
Li Yanwei, with the China Automobile Dealers Association, also published oneanalysisOn Wednesday in his Weibo account, which shows that Xiaomi’s car sale has dropped since mid-April.
Outside the effects on consumer demand, the EV security accident has brought more examination.
Have Chinese authoritiesstuckThe doctorate and provision of advanced driver aid systems, since the Xiaomi eV switched on the autopilot function at the time of the crash. New standards for battery stability and integrated door handles are also defined that are popular in electric cars, but which cannot be functional in emergencies if the EV loses electricity.
This story was originally on Fortune.com