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The American Chamber He writes that the new year looks bright for entrepreneurship: a Intuit Quickbooks survey reported that more than 54% of respondents want to start a new business In 2025.
Despite the struggles that can be ahead due to the change of political and economic climates, many entrepreneurs are emerging with new and innovative ideas that are configuring the way companies operate.
If you want to start a new company or improve your already established small businessHere are 16 small companies recommended by businessmen like you.
Create professional associations with Dei in mind
Leigh Higginbotham Butler, CEO and founder of AkinaHe said that the company’s 2025 approach is in growing associations with organizations that prioritize diversity, equity and inclusion (DEI).
“… creating a significant change in unattended communities.”
“By collaborating with future vision companies and taking advantage of our culturally competent AI systems, we will unlock new markets and amplify our social impact,” Butler explained. “It is effective because it positions [our business] As a leader in both innovation and the purpose, promoting adoption while creating a significant change in unattended communities. “
Create internally scalable systems
Climbing your small company can increase your success, and that often begins with your internal strategies. For Mary Hagen, CEO of ColossalThe approach of his company in the new year is to climb the internal capabilities taking advantage of the software.
“Taking advantage of the software to open bandwidth and increase efficiency will have an impact two or three times on the business without increasing our payroll,” said Hagen.
Identify growth opportunities within existing contracts
If the market data supports the changes in their current contracts, Jim Camp Jr., co -owner and coach of Camp negotiations Encourages small business leaders to renegotiate.
“Try to participate respectfully in a business The treatment will never affect the relationship; It is the opposite. In the worst case, they could listen to the word ‘no’. So what? One is not simply a decision that maintains the status quo, ”said Camp. “It is also a decision that can change when your opponent considers the next contract.”
Invest in Genai
Bob Spoerl, owner and CEO of Bear Icebox communications He says he constantly thinks of the intersection of Generative (Genai) and human connection.
“As owner of a public relations company, I want to concentrate on helping our team and working directly with our customers,” said Spoerl. “We are focused on learning how new AI tools can help our team to focus on what matters most: to offer strategic advice, ideas and results for our customers.”
Improve customer experience and value
Investing in the experience of its customers with their brand can increase the loyalty of the customers, the margins of profits and the equity of the brand.
“We are significantly increasing our [customer experience] investment in both technology and people to increase our capacity to respond and lay the basis for expanding our income and improving our [customer experience] scores at the same time, ”said Rob Scott, co -founder and innovative chief of Monjur.
For Paul Miller, managing partner in Miller and Company LLP, Technology continues to play a fundamental role in improving customer experience.
“… Improve customer experience taking advantage of technology and data analysis …”
“The higher growth strategy that I will follow in 2025 is to provide a deeper participation/value of the client and improve customer experience by taking advantage of data technology and analysis in the new digital panorama,” said Miller.
Invest in your employees
According to Charlie Carroll, owner of Table33Companies thrive when their people prosper. As such, supporting and investing in its employees can be of great help to increase morality and profitability.
“We are focusing on creating an environment in which employees feel really seen, heard and valued while connecting them with a larger purpose,” Carroll explained. “Committed and happy employees are the driving force behind everything we do, from the experiences of the guests to the impact of the community and, ultimately, to our results. When employees feel valued not only for their work but for what they are, they contribute their best energy and ideas to the table. “
Focus on direct dissemination
According to Sagnik Roy, senior vice president of the Times InternetExpanding its clientele to North America (including New York) will require a multifaceted approach with direct dissemination to the helm.
“A key strategy is to change a reactive and incoming approach to a more proactive commitment model. This implies identifying and communicating with potential clients that can benefit from connecting to the audience of the diaspora of southern Asia, ”said Roy. “In addition, our goal is to take advantage of the ideas obtained from incoming ducts to refine and strengthen our proactive tactics.”
Expand your subscriber email list
To establish a committed audience around its brand in an affordable way, Leo Ye, founder and CEO of Cuberecommend growing the subscriber base of your email. In doing so, your business can run campaigns and send personalized communications, including anniversaries, birthdays and promotional emails.
“Increase the subscriber base of your email … decreases its dependence on traditional marketing channels, reduces your advertising expenses and allows you Customers, “said Ye.
Grant in customer retention
According to Kelley van Boxmeer, co -founder and CEO of Invest movementRetaining existing consumers is simpler than finding new ones. It also accelerates growth, because customers already trust their brand.
“If you have an integrated CRM and marketing automation system, that allows you to provide a memorable and beneficial client experience for your target audience,” said Van Boxmeer. “You have a more likely to retain your business.“
Build a strong reference network
Brett Prentiss, co -founder of Instinct MarketingIt recommends establishing a reference network to encourage employees and existing customers to market their business in their name.
“Can … [build a network] When working with the greatest supporters of your company by providing discounts to bring your customers, ”said Prentiss. “Monetizes the strong connections you have to build a small business for [the new year]! “
Adapt the ROI -based marketing strategies
When you have a tight budget, Jay Soni, founder of Yorkshire fabric storeIt says the best thing you can do is analyze the success of your marketing initiatives and adjust accordingly.
“You can evaluate the ROI when you have established your budget,” Soni said. “The benefit of being small is that it can be flexible and change their techniques that do not work to those who do it.”
Automate processes that consume a lot of time
Automation is an effective way to companies To rationalize repeatable processes and give employees time to concentrate on the general landscape, explained Kevin Holmes, founder of Hairdresser.
“Wherever they consume a lot of time business The processes are consuming much of their time or their workers, automation should be considered, ”said Holmes. “Automation can increase data entry and reconciliation precision while releasing its employees to work in more crucial tasks, such as expanding the business and creating new markets.”
Introduce new offers
Keeping their existing clients committed to special promotions and new offers is essential for small business Growth, said Chelsea Clarke, founder of Herpaperroute.
“When someone feels truly supported by one of his offers, he is likely to invest in another,” said Clarke. “Whether you sell digital or physical products (or both), focus on creating an email list to help keep customers, share new products and let them know about any sale you have underway.”
Make use of AI and automatic learning tools
Martha Carlin, co -founder and executive director of The biocolelectiveadvises small businesses Invest in appropriate technological solutions to eliminate obsolete procedures and automate repetitive operations.
“Due to companies“The widespread adoption of remote and hybrid work environments, needs a solid platform to organize communications between employees and development teamwork,” said Carlin, who recommends project management software such as Trello and Airable for planning, planning, programming and other operational tasks.
Compete at the local level to acquire customers for less
Justin Silverman, founder and CEO of Businessmanrecommend using free tools such as a Google commercial profile To help small businesses Compete with larger companies that have more considerable marketing and advertising budgets.
“Ninety percent of people look online business Near them, and if you put an effort in their local commercial profiles, it will begin to appear in more search results and obtain new customers, ”said Silverman.
Establish credibility with video content
Video content helps create brand awareness and generates a positive return on investment for your marketing efforts, explained Edward Mellett, director of Wikijob.
“… (a) hidden weapon to establish the brand’s authority and improve SEO …”
“The video is its hidden weapon to establish the brand’s authority and improve SEO,” Mellet said. “Create integral and processable videos that respond to the most pressing problems of your audience can help you establish your authority.”
Additional reports by Miranda Fraraccio.
Photo credit: Source.
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