Adobe expects to capitalize on the early success of its Firefly AI models by launching an independent subscription service that gives users access to the models of generation of images, vectors and videos of the company.
This marks the boldest Adobe attempt until now of turning its Firefly models into a real product.
The company is also launching a redesigned website, Firefly.adobe.comwhere people can use Adobe AI models. This includes The new Firefly AI video modelwhich is being implemented in Public Beta on the Firefly website and in the Premiere Pro Beta application.
Firefly’s standard plan costs $ 9.99 per month and provides Unlimited access to the characteristics of Image generation of adobe and vectoras well as Adobe’s new AI video model. The standard plan gives users 2,000 credits, which is enough to make 20 videos of five seconds.
Users can also connect Firefly’s plans with their creative cloud accounts to obtain unlimited images and vector generation in Photoshop, Express or other Adobe applications.
Meanwhile, the Pro Plan will administer users $ 29.99 per month and offer enough credits to generate 70 videos of five seconds per month. The company is also working at a “Premium” level (it has not yet announced the price for this) that allows users to create 500 videos of AI per month, according to the vice president of AI generative adobe, Alexandru Costin.
Previously, Adobe offered Many of Firefly’s AI tools within its existing cloud subscriptionsallowing users to test new tools at no additional cost. Users could be updated to more expensive plans if they wanted more access to Firefly, but they didn’t have to do it. That system worked well for adobe: Firefly’s generative filling function, added to Photoshop in 2023It has become one of the new most popular features of the company of the last decade.
Now, Adobe wants to see if users will also pay their Firefly AI models.
The Firefly video model allows you to convert text or images into a video generated by AI of five seconds. There are controls in a side panel to change the angles of the camera, the movement of the camera, the appearance relationship and other characteristics that creative professionals may want to customize.
Firefly’s new offers will compete directly with OpenAi sora, Runway’s Gen-3 Alphaand other AI video models that already have dedicated websites and subscription plans. Google Deepmind video model, I seeIt seems to be a legitimate contender in space too, but it is still in private beta.
Part of the adobe launch to creative professionals is that Firefly was trained in a license video data set, without brand logo or NSFW content (something that the company paid enough). That means that, according to Adobe, creatives should be able to use Firefly models without worrying about legal problems.
“We believe that the key differentiator for us is that we are the only commercially safe IP video model,” Costin said in an interview with TechCrunch. “We want to differentiate with a deep understanding of customer problems.”
Adobe has also tried to send AI tools that solve problems for creative professionals instead of simply generating videos of random.
For example, one of Firefly’s AI video features, Generation Exven, allows users to extend the video and background noise of any clip in a few seconds. This is one of the most practical video tools on the market; Other AI models simply allow you to create new videos from scratch or encourage photos.
Costin says that Adobe is working on another AI video tool to help with pre -production. The tool, which has not yet been announced, would help creatives aligned with the same vision creating an approximate sketch of how a scene would look, or a series of scenes.
However, Adobe needs to walk a fine line with generative. Many professionals who have used Adobe applications for decades are annoying for the emergence of generative tools of AI in their industries. Technology represents a threat to their livelihoods, since they run the risk of their work being automated to an AI model, such as those that adobe is building.
But Adobe is convinced that it is where the album is going in the creative world.