Apple is hosting its annual iPhone event on Wednesday, September 9 at 10 a.m. PDT and it’s expected to be a big one. All signs point to Apple’s long-awaited entry into the foldable smartphone market, finally launching this type of hardware some seven years after Samsung did.
Apple has a youtube streaming prepared for the Surprise and Shine event, and you can set reminder notifications on YouTube to make sure you don’t miss it (or you can bookmark this page). You can also watch the live stream on Apple’s account. event site.
In addition to the foldable iPhone Ultra, Apple is also expected to announce the iPhone 18 Pro and iPhone 18 Pro Max models, for people who want an upgrade but don’t see the appeal of the foldable model, or who don’t want to pay the rumored $2,000 price tag for the iPhone Ultra. The standard iPhone 18 model is not expected to launch until next year.
Apple may also release new hardware like an updated HomePod, Camera-enabled AirPodsand new Apple watches.
With new Apple CEO John Ternus at the helm, this will be the first major Apple product announcement since CEO Tim Cook resigned.
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