Unlocking New Revenue Opportunities for Estate Agents with OnTheMarket’s Nurturing Service
Introduction:
The real estate industry is highly competitive, and estate agents often struggle to efficiently nurture their existing database of leads and generate valuations. To address this challenge, OnTheMarket has launched a new nurturing service called Your Property Services (YPS). YPS offers dedicated phone support to real estate agencies, acting as an extension of their internal team and helping them generate new revenue from their existing database.
The Benefits of Your Property Services (YPS):
1. Phone Support: YPS provides personalized phone support to nurture historic leads. This assistance allows estate agents to stay in control of the data they share with their dedicated YPS assistant. Importantly, the data can come from any source, not just OnTheMarket.
2. Tailored Conversations: YPS tailors phone conversations to match each agency’s tone of voice. During the onboarding process, an account manager advises on the best available data sets to nurture. By tracking the agent’s chosen data points, YPS delivers ratings and builds a pipeline of well-qualified and motivated leads.
3. Office-like Experience: YPS puts in effort to understand each agency’s business details, work preferences, and helps make calls as if they were working from the agent’s office. Additionally, the local area number displayed when dialing ensures familiarity and consistent service with every call.
4. Scalability: YPS offers flexible services that can be scaled up or down depending on the amount of data available, the efficiency of the service, and the seasonality of the real estate market.
An Innovative Solution by OnTheMarket:
Jason Tebb, CEO of OnTheMarket, understands the time constraints faced by estate agents in managing potential prospects. He acknowledges that agents often lack the time and resources to fully explore all opportunities within their database. With YPS, OnTheMarket aims to solve this problem and act as an extension of the real estate agency’s branch. YPS collects leads, nurtures them, and returns them ‘oven ready’ for valuation appointments. This innovative service levels the playing field and helps agencies maximize the value of their extensive databases.
Taking a Step Towards Becoming a One-Stop-Shop:
OnTheMarket’s introduction of YPS demonstrates their commitment to becoming a one-stop-shop technology company that provides comprehensive agent services across various revenue-generating properties. By continuously addressing the needs and challenges faced by real estate agencies, OnTheMarket is establishing itself as a reliable and central platform for all their requirements.
Additional Piece: Maximizing Revenue Potential Through Effective Database Management
Introduction:
In an increasingly competitive real estate market, estate agents are constantly looking for ways to gain an edge and maximize their revenue potential. One often overlooked aspect of this process is effectively managing and nurturing their existing database of leads. By implementing strategies to efficiently utilize this valuable data resource, agents can unlock significant revenue opportunities and establish a strong foundation for their business growth.
The Power of Data:
Data is at the heart of the real estate industry, and successful agents understand its immense value. Every interaction, conversation, and transaction generates valuable information that, if harnessed properly, can yield substantial returns. However, the challenge lies in effectively managing and leveraging this data to its full potential. This is where services like YPS come into play, offering dedicated support and expertise to navigate the complexities of data management and nurturing.
Integrating Multiple Data Sources:
One of the key advantages of a service like YPS is its ability to integrate data from various sources, not just OnTheMarket. This allows agents to tap into a wider pool of information and gain comprehensive insights into their existing leads. By utilizing data from multiple sources, agents can create a more holistic view of their prospects, enabling them to tailor their communication and marketing efforts to individual needs and preferences.
Personalization and Nurturing:
Effective nurturing of leads is crucial in converting potential prospects into actual clients. YPS understands this and offers personalized phone conversations that match each agency’s tone of voice. This level of customization enhances the agent’s relationship with their leads, making them feel valued and appreciated. By delivering ratings and building a pipeline of well-qualified and motivated leads, YPS helps agents focus their efforts on the most promising opportunities.
Adaptable Scaling:
The scalability of YPS is another significant advantage for real estate agents. The amount of data an agent possesses can vary greatly, as can the demand for their services throughout the year. YPS recognizes these fluctuations and provides flexible options to scale up or down accordingly. This ensures that agents can effectively manage their resources and adapt to the changing needs of the market, maximizing their revenue potential in any given situation.
Conclusion:
In the highly competitive real estate industry, efficient database management and effective lead nurturing are crucial elements to drive revenue growth. OnTheMarket’s YPS service offers a valuable solution to estate agents by providing dedicated support, personalized conversations, and scalable services. By harnessing the power of data and nurturing leads effectively, agents can unlock new revenue opportunities and establish a strong foundation for long-term success. With YPS as an extension of their internal team, estate agents can confidently navigate the challenges of the market and thrive in a highly competitive landscape.
Summary:
OnTheMarket has launched Your Property Services (YPS), a nurturing service designed to support estate agents in generating revenue from their existing database. YPS offers personalized phone support, tailoring conversations to match each agency’s tone of voice and tracking chosen data points. The service is scalable and adaptable, allowing agents to efficiently manage their resources throughout the year. By utilizing YPS, agents can maximize the value of their database and unlock new revenue opportunities. This innovative solution reinforces OnTheMarket’s commitment to becoming a one-stop-shop technology company for real estate agents.
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OnTheMarket has launched a new nurturing service to help estate agents generate new revenue from their existing database and get further directions through appraisals.
After a successful pilot launch last year, Your Property Services (YPS) has been rolled out nationwide and offers dedicated phone support to nurture historic leads and act as an extension of a real estate agency’s internal team.
YPS was launched to support real estate agencies that have large amounts of historical data but lack the internal resources to efficiently nurture their database and generate valuations.
The personalized service allows agents to stay in control of the data they send to their dedicated YPS assistant, which can come from any source, not just OnTheMarket.
Phone conversations are tailored to each agency’s tone of voice and personalized during the onboarding process, with an account manager advising on the best available data sets to nurture. A dedicated YPS assistant will then track the agent’s chosen data points, delivering ratings and building a pipeline of well-qualified and motivated leads.
Each agency informs the YPS team about the details of their business, to know how they like to work and to make calls exactly as if they were in their office. In addition, a local area number matching the branch in question will be displayed when dialing, to ensure familiarity and consistent service with every call.
The service has been designed with flexibility in mind, and YPS activity can be scaled up or down depending on how much data the agent has, how efficiently they find the service, or to respond to busier or more crowded times of the year. calm down
Jason Tebb, CEO of OnTheMarket, said: “As a former agent, I know how much time is spent on immediate interactions with potential prospects. But the large number of contacts and the continuous influx of new applicants meant that it was simply impossible to guarantee that all opportunities had been explored.
“My experience is not unique, and many agents continue to tell me that they are limited by a lack of time or resources to get the most out of their database. With that in mind, we’ve decided to do the work for them, collecting leads and extracting as much business as possible.
“Think of YPS as an extension of your branch, with a dedicated team of specialists who are experts and close on every opportunity, taking your applicants, potential sellers and owners, nurturing those leads and returning them ‘oven ready’ for valuation. . appointment. This highly profitable new service levels the playing field and helps agencies maximize the value of a database that they have spent years building, but don’t have the resources to fully exploit.
Tebb said this is another step in the brand’s evolution to become a “one-stop-shop” technology company providing agent services across the ecosystem of additional revenue-generating properties.
He added: “Most important of all is solving a problem in an innovative and highly effective way. We are the agent portal and the only alternative to the market leader since we have our clients at the center of everything we do”.
https://www.estateagenttoday.co.uk/breaking-news/2023/6/new-onthemarket-service-will-chase-leads-for-agents
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