When Igor Dobrianskyi looks at a car dealership lot, he sees a wasted opportunity.
“Millions and millions of used cars are sitting in parking lots, depreciating and losing value,” Dobrianskyi said in a recent interview, adding that there are 76,000 dealerships in the United States. “At the same time, there are people who need a car for a few months, but the options are very limited and expensive.”
Dobrianskyi’s new startup, MyMonthlyCaraims to connect both sides of that equation through an online platform that offers flexible month-to-month rentals at local dealerships. MyMonthlyCar was selected for the 2026 Home Battlefield 200a cohort of promising early-stage startups that have earned a spot to exhibit at this year’s TechCrunch Disrupt. this year’s TechCrunch Disruption will take place October 13-15 in San Francisco.
MyMonthlyCar, which is registered in Delaware and headquartered in Florida, was co-founded by Dobrianskyi; Kostiantyn Gitko, Product Manager; and Chief Technology Officer Vadym Zotov. All three are from Ukraine, said Dobrianskyi, who moved to the United States with his wife and young daughter after the war between Russia and Ukraine began.
MyMonthlyCar does what its name suggests, with a twist. The startup only rents used cars on a month-to-month basis; There are no short-term options here. But it does give dealers the opportunity to offer customers a lease-to-own option.
“So we’re not just bringing them customers to rent on a monthly basis, we’re basically bringing them customers who can potentially buy this car as well,” he said.
MyMonthlyCar does not charge dealers to list cars on their website. Instead, MyMonthlyCar charges dealers 10% of each transaction. It also charges the customer a separate fee of 10%.
The idea for MyMonthlyCar stems from Dobrianskyi’s previous experience in the industry. The founder owned a car rental company in Ukraine, but a lack of financing options there limited his ability to scale. In 2016, it launched a peer-to-peer car marketplace called SizeCar, where owners rent their cars to other drivers, much like Turo does today. SizeCar eventually spread to 40 European cities.
The startup has signed up seven dealerships to test the service and is working with an insurance broker to finalize its own insurance program, which will allow customers to choose between different types of coverage.
“Insurance is the key to this business and you need to have your own insurance as a platform,” he said, noting that the number one question from dealers was about insurance and liability coverage.
Despite its initial status, the founders have bullish projections for the startup. They plan to sign up to 100 dealerships with 2,000 monthly rentals and $300,000 in revenue in the company’s first year of operation, which will begin later this year once the insurance program launches. Over the next five years, the goal is to generate $42 million in revenue, Dobrianskyi said.
The startup has yet to raise venture capital and is currently underway. But Dobrianskyi said the plan is to raise a seed round, and the funds will help the company hire more developers to build the platform, including an artificial intelligence tool to help dealers identify which cars are best to rent at any given time.
To see MyMonthlyCar, the other startups that are part of TechCrunch’s Battlefield competition (as well as network with the people who fund them), join us next month in Interrupt.
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